Ooh So Sisterly™ is a contagious platform and movement that started in January of 2019 by Founder and Creator, Morgan Elle Williams. The mission of Ooh So Sisterly is to improve the quality of life for women everywhere by creating an inclusive, collaborative environment of story-sharing that cultivates healthy dialogue amongst women. Ooh So Sisterly's™ platform leverages art in various forms to deliver significant messaging around self-worth, self-confidence, and self-love for all women.